About G2 – The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 has joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI.

• 200M+ combined annual visitors
• 6M verified reviews
• A centralized place for better and faster software buying decisions

G2 aims to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers in the age of AI.

About G2 – Our People

Everything at G2 is grounded in our PEAK values:

Performance + Entrepreneurship + Authenticity + Kindness

Working at G2 means being part of a value-driven, global community that:

• Celebrates achievements
• Learns from mistakes
• Supports each other through challenges
• Encourages entrepreneurial thinking
• Promotes diversity, equity, and inclusion (DEI)

Employee Resource Groups (ERGs) and initiatives like G2 Gives reflect our commitment to social impact and inclusive culture.

About The Role

G2 is looking for a Senior SEO Specialist to grow measurable traffic, citations, and conversions across its marketplace and web properties.

You will work across multiple SEO and AEO disciplines including:

• Technical SEO optimization
• Schema implementation
• Keyword strategy
• Content optimization
• Experimentation and performance analysis

This role involves close collaboration with Product, Engineering, Content, and Analytics teams to drive measurable impact.

📍 Location: Bengaluru (2 days/week in-office)

Responsibilities

• Develop and execute high-impact SEO initiatives
• Drive global website traffic through localization strategies
• Own keyword strategy for learn.g2.com and g2.com
• Improve organic and LLM-driven traffic through experimentation
• Conduct keyword research and prompt mapping strategies
• Perform competitive SEO and AEO analysis
• Implement technical SEO recommendations at scale
• Optimize internal linking, site speed, and on-page content
• Mentor junior SEO specialists
• Act as SME (Subject Matter Expert) for technical SEO and AEO

How You’ll Spend Time

Search infrastructure & crawl systems (20%)

Improve technical foundation for search engine discoverability through audits and crawl/index optimization.

AEO & answer systems (20%)

Improve visibility in AI-driven search and LLM ecosystems.

On-page SEO systems (20%)

Improve rankings and authority across key page templates.

Strategy & experimentation (20%)

Run experiments, analyze performance, and identify growth opportunities.

Global SEO (10%)

Support international SEO and localization strategies.

Mentorship & SME role (10%)

Guide team members and establish SEO best practices.

Minimum Qualifications

• 5+ years of proven SEO experience
• Strong SEO data analysis skills using Excel or similar tools
• Working knowledge of HTML, CSS, and JavaScript
• Experience with SEO tools like Ahrefs, SEMrush, Profound, STAT
• Strong technical SEO expertise on enterprise-scale websites
• Experience implementing structured data (schema markup)
• Ability to manage multiple SEO/AEO initiatives simultaneously
• Strong communication and stakeholder collaboration skills
• Active participation in SEO community and industry trends

Nice to Have

• Experience with SaaS or marketplace platforms
• International SEO & hreflang knowledge
• Experience with LLM-driven search optimization
• Log file analysis and crawl budget optimization experience
• A/B testing experience for SEO or content optimization
• Programmatic SEO and taxonomy architecture experience
• Thought leadership in SEO community